AUDIENCES CATCH ON TO CBC TELEVISION’S NO. 1 NEW SERIES: DRAGONS’ DEN
Viewership for CBC Television’s increasingly popular series DRAGONS’ DEN has continued to grow each week. The broadcast of episode six, which aired Wednesday, Nov. 8 at 8 p.m., attracted 547,000 Canadian viewers, an increase of 250 per cent since the show premiered in October.
Viewers who missed the start of the series will be able to watch an updated presentation of the first episode on Wednesday, Nov. 15 at 8 p.m.
The season finale, airing Wednesday, Nov. 22 at 8 p.m., takes a surprising twist when the secrets of the Den are revealed. In this episode, viewers will learn what happened to some of the most talked-about pitchers. In particular, the Kingston woman who pitched her kegel exerciser; the Winnipeg brothers who wanted to mortgage their family farm to make their electronic gift card dreams come true; the memorable pitcher who brought the Dragons to tears with her personal tale of escaping communist Czechoslovakia; and the Brighton, Ont. man who won the pockets of the Dragons with his portable barbecue.
Based on the successful UK series, DRAGONS’ DEN features entrepreneurs pitching their business ideas before a panel of investors known as Dragons, with the hope that they might win up to $1 million in investment money. The Dragons, looking for the next “new thing” in hopes of creating fortune for everyone, will invest up to $1 million of their own cash to bring dreams to reality for those chosen entrepreneurs.
The Dragons include Robert Herjavec, who sold his IT security firm at the height of the dot.com boom for more than a $100 million; Laurence Lewin, co-founder and president of La Senza, a chain of lingerie shops with more than 310 stores throughout Canada; Kevin O’Leary, popular host of ROB TV’s SqueezePlay, who sold his educational software firm to Mattel for $3.7 billion; Jim Treliving, a former RCMP officer who owns Boston Pizza; and Jennifer Wood, who entered the male-dominated cattle business in 1990 and is now one of the most influential executives in Canada’s beef industry. CBC Television’s Dianne Buckner (Venture) hosts the series and interviews the contestants after they have pitched the Dragons.
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