Ira Wagman writes in Geist (via The Tyee) about CBC’s change in direction in order to attracte younger viewers:
- The Self-Destruction of the CBC
“The result of this new strategy has been as embarrassing and awkward as an old person in a Fubu sweatsuit. Reality shows such as Dragon’s Den and the recently unveiled Fashion File Host Hunt are pale imitations of programs airing on other networks, like The Apprentice or MuchMusic VJ Search. Speaking of MuchMusic, former VJ George Stroumboulopoulos delivers news with a punk aesthetic on The Hour, which consciously incorporates nose rings, stuff from YouTube and contests sponsored by Doritos. Another example of product integration, Kraft Hockeyville, united Canada’s hockey-crazy communities and the purveyor of ‘KD,’ a prized Canadian foodstuff.”
Diane is the founder of TV, eh? She loves books, movies, TV, science, space, traveling, theatre, art, cats, and drinking multiple beverages at the same time.
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