In the news: Advertisers optimistic about CBC

Marise Strauss of Playback reports on the CBC’s winter season and its appeal to advertisers:

  • Sophie LaunchBuyers upbeat on CBC
    “The longer U.S. writers remain on the picket lines, the better for CBC, according to media buyers, who are optimistic about the new offerings on the pubcaster’s winter slate, which were unveiled last week.” Read more.

Photo courtesy CBC. Natalie Brown as Sophie.

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Diane Wild

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