MuchMusic Video Awards online initiatives

From a media release:

MuchMusic tranforms the corner of Queen & John in Toronto into the biggest party in the country with the 2008 MMVAs, this Sunday, June 15. The MMVAs engages and interacts with its audience. This year the Much team has come up with some innovative online opportunities, giving the fans access to the show, and additional exclusive content online wherever they are in the country. Included in this year’s online initiatives, Much gives viewers a chance to win $10,000 during the show with MMVA10k ( Viewers answer real-time questions about what’s happening live on the show and collect points to win.

MMVAs AfterMath
For the first time, keeps the party going online with the MMVAs AfterMath, where more exclusive performances rock MuchMusic HQ after the broadcast is over. Boot up and log on to for MMVAs alerts to receive up-to-the-minute announcements on AfterMath performances and details.

May 26 – June 15
Watch the MMVAs on June 15 for your chance to win $10,000! Answer real-time questions about what’s happening live on the show and collect points to win. Beginning May 26, fans can get a head start on the competition by going to and completing their MMVAs pool. Then, log on everyday to answer new MMVAs trivia questions and earn even more points. After the show, all players with points are entered into the draw for $10,000. The more points people have, the better chance of winning. It’s the easiest 10k you’ll ever do!

More at
Fans can go to immediately after the show to watch the 2008 MMVAs on demand, as well as upload Show Me Yours videos, read backstage blogs, see behind the scenes photos, and get a full post-show recap.

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Diane Wild

Diane is the founder of TV, eh? She loves books, movies, TV, science, space, traveling, theatre, art, cats, and drinking multiple beverages at the same time.
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