From a media release:
Canadians Are On Board Discovery Channel’s CANADA’S WORST DRIVER 4
Premiering on Monday, October 27 with a whopping half a million viewers, CANADA’S WORST DRIVER 4 was the top-watched program across all specialty television, Canadian and American, for P2+, A25-54 and A18-49, Discovery Channel announced today. With new episodes each Monday at 10 p.m. ET/PT, CANADA’S WORST DRIVER 4 is on its way to beating last season’s benchmark for the series as the top-rated Canadian-produced program on specialty television for A25-54 and A18-49.
Head to head at 10 p.m., CWD4 delivered more viewers on Discovery Channel than audiences on conventional television, including E!’s BOSTON LEGAL, CityTV’s CURB YOUR ENTHUSIASM / LESS THAN KIND combo and CBC NEWS, with A18-49 and A25-54.
“CANADA’S WORST DRIVER is a huge hit and continues to grow in popularity – especially with younger viewers. We knew this season’s cast of characters and location were a winning combination,” said Paul Lewis, President and General Manager of Discovery Channel. “CANADA’S WORST DRIVER is one of our most-prized franchises and joins a growing list of successful Canadian shows that we continue to support and nurture.”
“We’ve always said this is the best show of its kind on Canadian television and I’m delighted more Canadians than ever are tuning in,” said Guy O’Sullivan, President of Proper Television and Executive Producer of CANADA’S WORST DRIVER. “With a distinctive blend of unique characters, unbelievably bad driving and useful take-home, this season is our best yet.”
The fantastic audiences for the television premiere come on the heels of more than 50,000 sneak peek video streams on discoverychannel.ca.
Viewers that missed last night’s landmark episode can catch it again on Saturday, November 1 at 9 p.m. ET/PT on Discovery Channel. Alternately, the full premiere episode will be available online at www.discoverychannel.ca following CWD4’s second episode on Monday, November 3.
CANADA’S WORST DRIVER stars host Andrew Younghusband along with Cam Woolley, Traffic and Safety Specialist with CP24, formerly Sergeant with the OPP Ontario Highway Safety Division. Other experts include Philippe Létourneau, professional high performance driving instructor, and Dr. Louisa Gembora, psychologist and race car driver. New to the panel this season is head driving expert Dan Bagyan, an instructor with the Signature Driving School.
