From a media release:
CANADA’S WORST HANDYMAN 4 Smashes Ratings as DIY Disasters Hammer Their Way to Season Finale, June 15
Week after week, Discovery Channel viewers confirm their love of watching hapless handypeople attempt to dodge the disgrace of being named CANADA’S WORST HANDYMAN. With a record breaking season premiere already under its tool belt (earning the highest A25-54 and A18-49 audience in series history**), Season 4 of CANADA’S WORST HANDYMAN has been the most successful season in series history for total viewers and key demos to date. In an exciting lead up to the finale of CANADA’S WORST HANDYMAN 4 this coming Monday, June 15 at 10 p.m. ET/PT, this week’s episode was the #1 non-sports program in its timeslot on Monday at 10 p.m. among all Canadian and U.S. specialty networks for all key demos***, while the June 1 episode earned the highest P2+ audience in HANDYMAN history with 314,000** viewers.
â€œWe’re excited to see Season 4 of HANDYMAN follow in the footsteps of its smash hit successor, CANADA’S WORST DRIVER,â€ said Paul Lewis, President and General Manager of Discovery Channel. â€œWith a dedicated fan base and sustained audience growth, season after season, the CANADA’S WORST series continues to deliver exceptional entertainment value.â€
In the upcoming season finale on Monday, June 15 at 10 p.m. ET/PT, the handymen are given a last chance to get their rooms in order and race to complete their to-do list of 20 unfinished projects. Some handymen take this opportunity to show what they’ve learned while others fall further behind. Next, the team takes a crack at the most dangerous group project ever attempted in rehab. With five shoddy DIY’ers to choose from, who will be crowned Season 4’s CANADA’S WORST HANDYMAN?
CANADA’S WORST HANDYMAN 4 has also seen a tremendous online following with the series website worsthandyman.ca approaching nearly 250,000 video streams, 60,000 pageviews, and over 150,000 entries in the “The Get What You Need Contest” presented by Canadian Tire****.
Source: BBM-NMR, Total Canada, Monday 10-11p,
* 5/4/09-6/8/09 vs. 5/5/08-6/23/08, P2+, A25-54 & A18-49 AMA
** 5/4/09, A25-54 and A18-49 AMA; 6/1/09, P2+ AMA
*** 6/8/09, P2+, A25-54 and A18-49 AMA, All Non-Sport Canadian & US Specialty Networks
**** Omniture SiteCatalyst, May – June, 2009
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