Ratings: Canada’s Worst Driver earns highest Discovery Channel ratings

gpm_1986(1)From a media release:

With the Pedal to the Metal, CANADA’S WORST DRIVER Season 5 Premiere Smashes Audience Records

  • Episode 1 nets 730,000 Viewers 2+, claiming Discovery Channel’s highest recorded audience ever!

Last night, the season premiere of Discovery Channel’s CANADA’S WORST DRIVER 5 hit the gas and smashed previous audience records, drawing 730,000 P2+ viewers* – the highest recorded audience for the channel… ever!

Episode 1 of Season 5, titled “Basic Training,” was the #1 show of the day across key demos – P2+, A25-54 and A18-49 – across all U.S. and Canadian English Specialty Channels*. As the highest recorded P2+ audience in Discovery Channel’s history, it outpaced the premieres of the first four seasons, and last night’s season premiere episode accelerated past Global Television’s HEROES and THE NATIONAL on CBC in the key demos (P2+, A25-54, A18-49)*.

Yesterday’s season launch coincides with the new Ontario Ministry of Transportation law banning the use of hand-held electronic devices while driving going into effect. Research demonstrates a correlation between the use of such hand-held devices (dialing, texting or emailing) and a dramatically increased risk of being involved in a crash or a heart-pounding near-miss. A similar ban is already in place in Newfoundland and Labrador, Quebec and Nova Scotia; while Manitoba and Saskatchewan are considering similar measures to decrease driver distraction.

But distracted driving is just the tip of the iceberg when it comes to CANADA’S WORST DRIVER 5’s problem drivers. Featuring a punk rocker and a Roman Catholic priest among this season’s participants, the hit series features dangerous drivers on the road to rehabilitation. Eight disastrous drivers from across the country – each nominated by a friend, family member or colleague – are put through their paces in a controlled driving environment and evaluated by a panel of driving experts. Can their bad behind-the-wheel behaviours be curbed with expert coaching and a little cajoling? Watch as week by week, one driver will earn the right to return to the open highway, until there is only one unlucky driver left at the side of the road, owning the dubious title of Canada’s Worst Driver.

CANADA’S WORST DRIVER continues Mondays at 10 p.m. ET/PT. Catch an encore presentation of the record-setting Episode 1 “Basic Training” on Friday, Oct. 30 at 8 p.m. ET/10 p.m. PT and Saturday, Oct. 31 at 9 p.m. ET/PT.

For even more of the CANADA’S WORST DRIVER 5 experience, visit Worstdriver.ca for exclusive interactive content, bonus material and full episodes.

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Diane Wild

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7 thoughts on “Ratings: Canada’s Worst Driver earns highest Discovery Channel ratings”

  1. How did any of those people get their driver’s licences in the first place? And who were the examiners that gave them the pass for the licence?

  2. I’ve been told by neuropsycologists that after a head injury I had in 2003 that I can’t get s drivers license even though I’ve passed all the classroom assignments. I failed a road test in Vancouver when I live in Victoria BC. They say you plateu after two years well I’ve come forward in my physical rehab and I use computers lots which is the leading therapy in the states. So I’m wondering if you want to go out on a limb and see if I can working with your experts, I can get my driving privilages back please. I know I can do this I use to ride a motor bike too. So I’m wondering if you want to go off to the side a bit and see if your experts can tell me why I’m not suppose to drive?
    Rod Mack

  3. The concept of Canada’s Worst Driver is a good one but the show is not believable. Everyone that I know including myself can not watch the show for more than 5 minutes. There’s no doubt in our minds that the producers of the show are the same ones that work on the Jerry Springer show. Encouraging the contestants to act outrages and to drive horribly. That’s what the people want to see right?


    They want to see something believable so make it believable.

    Make it so that the contestants will lose something of importance or make it so that the better they become that they would gain financially.

    Start every contestant off with say….$5000. If they do well in a challenge they gain the other contestants money. Make it so the winner or best driver at the end of the season gets all the money. Losers will go home empty handed.

    Changes need to be made in order for me and everyone that I know to watch the show.

  4. I think whoever gave those…well a few of those numbskulls a drivers licence in the first place should be held accountable for any accidents they have. Putting people like that on the road “legally” is a crime if you ask me. Between the dangerous teens that think they are great drivers because they can play a video game and these idiots that seem to not know the first thing about driving are handed licences i don’t know which group is worse. All i do know is that its a dangerous mix.

  5. Are we sure this is real ? I mean with CTV controlling the media why does one reporter not investigate the authenticity of the show ?

  6. I would like to see these drivers examiners be brought onto the show to explain to the viewers how they could possibly give these people a license. Then they should have their instructors permits revoked. Thanks.

  7. Have a question is Season 1 I seen the ugliest looking girl I ever see. In season 2 I seen the most pit bulled looking woman I ever seen. In season 3 I seen the most doped up woman I ever seen. In season 4 I seen the most horsey faced girl I ever seen. In season 5 i seen the poster gilr literally for herefords and new jersey holsteins. What will that have in Season 6?

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