From a media release:
Discovery Commits to “The Coq” – Second Season of Hit Series HIGHWAY THRU HELL Confirmed
Discovery will ride again with Jamie Davis and his Heavy Rescue crew, as the channel commits to a second season of the original Canadian series, HIGHWAY THRU HELL. The mega-hit series, produced for Discovery by Vancouver’s Great Pacific TV, followed the highway heroes on Davis’ Heavy Rescue crew as they were called to help truckers in trouble and keep B.C.’s vital transport highway, the Coquilhalla, open during the treacherous 2011-2012 winter season. To the delight of fans, the Season 2 announcement was made last night during the live chat on Twitter as the season was capped with a round-table companion special, HIGHWAY THRU HELL: AFTER THE CRASH. Season 2 will be filmed on “the Coq” during the 2012-2013 winter season and will continue to follow and capture the gripping experiences of Davis’ team.
The announcement will come as no surprise to the dedicated fans of the series. This season, viewers have climbed into the cabs alongside Jamie Davis and his heavy rescue crew in British Columbia’s Cascade Mountains. Riding along, they have experienced the steep hills, lethal drop-offs, killer rockslides, and brutal weather that characterizes the mountain passes east of Vancouver, known as the Highway Thru Hell. These are some of the most economically important, most travelled – and most inhospitable – trucking routes in North America. Plagued by winter storms, truckers spin out and smash up, and during the worst, the big wrecks can come as often as every 12 hours. In a place where closure is not an option, the call goes out for heavy rescue, and the big trucks must roll. And with another winter season just around the corner, there is no shortage of new stories – both harrowing and heroic – on the Coquilhalla Highway.
A monster hit with critics and viewers alike – HIGHWAY THRU HELL performed extremely well during its inaugural season. The September 4 premiere episode drew 661,000 viewers 2+, making it the highest-rated series premiere in Discovery’s history. Even during the competitive fall TV season, the series maintained momentum and averaged more than 611,000 viewers 2+ every Tuesday night throughout the eight-week run. Still clamouring for more stories from the Coq, preliminary audience numbers for last night’s HIGHWAY THRU HELL: AFTER THE CRASH special reveals that it was the #1 specialty program for Adults 25-54 in its 10 p.m. timeslot.
HIGHWAY THRU HELL was a hit on social media early on, generating conversation throughout the season on both Twitter and Facebook. On Twitter, @DiscoveryCanada and @HwyThruHell chatted with fans about the series, contributing to the more than 1,700 tweets using the hashtag #HwyThruHell. On-air snipes directing users to join the conversation during this week’s AFTER THE CRASH special generated more than 950 Twitter posts about the series, plus close to 300 “likes” and comments on Discovery’s Facebook page in a single evening. This type of activity is unprecedented for a Discovery Canada series, and signals growth in the network’s co-viewing audience.
It’s not too late for viewers to get caught up on HIGHWAY THRU HELL. Discovery announced today plans for a 10-hour marathon, airing Tues., Dec. 25 beginning at 2 p.m. ET/11 a.m. PT. The marathon includes the full eight-part series, the AFTER THE CRASH special, plus a bonus never-seen-before new episode (at 8 p.m. ET/5 p.m. PT).
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