The CBC is headed back to the Olympics with some help from Bell Media and Rogers Media.
“This is a great day for the public broadcaster. This is a great day for Canadian sport,” Scott Russell said Tuesday afternoon from the CBC atrium in Toronto.
Head honcho Hubert Lacroix announced that CBC/Radio-Canada secured the broadcast rights to the PyeongChang 2018 Olympic Winter Games and the Tokyo 2020 Olympic Summer Games. The network also has the rights to the upcoming 2016 Summer Games in Rio de Janeiro.
“This is clear recognition of the exceptional coverage CBC/Radio-Canada provided for the Sochi 2014 Olympic Winter Games — the most watched in history,” Lacroix said in a press release. “The agreement also reflects the [International Olympic Committee’s] belief that we will continue to provide relevant, compelling Canadian experiences to Canadians by building on our accomplishments, as well as what we promise to bring with our coverage of the Rio 2016 Olympic Summer Games.”
CBC will work with broadcast partner Bell Media, along with Rogers Media, to provide full access to the Olympic Games. Sportsnet, TSN and RDS will provide additional coverage of the Olympics much like they have in the past, providing blanket coverage of the athletic spectacle.
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