Kids’ CBC gets moving with The Moblees

moblees

From a media release:

With Canada lagging globally when it comes to meeting guidelines for kids’ overall physical activity and limiting sedentary behavior, Kids’ CBC aims to inspire healthy change in the way Canadian children and their families move through their daily lives with The Moblees (30 x 11-minutes), a new live-action interactive musical adventure series for kids aged 3 – 5 years. Integrating a holistic approach to healthy active living, including non-sedentary behaviors, physical activity and nutrition,

The Moblees airs on CBC Monday to Friday at 8 a.m. (8:30 NT) beginning on December 22.

“Using a television program as a strategy to reduce the sedentary behaviour of young children seems paradoxical,” confesses Professor Mark Tremblay, director of the healthy active living and obesity research group at the Children’s Hospital of Eastern Ontario Research Institute, “however, The Moblees is designed to condition and guide young children and their families to recalibrate their lifestyle to one where fun, creative, lifestyle-embedded movements are normal, spontaneous, frequent, desired and rewarded.”

Featuring fun moves, memorable music and catchy lyrics, The Moblees turns home viewers into home do-ers by getting them off the floor and into the action through direct-to-camera address and playful participation. The series stars five loveable characters who – along with do-ers at home – overcome obstacles through teamwork and movement: feisty Bailey Butterfly (Shannon Hamilton); her spontaneous younger brother, Carlin Caterpillar (Scott Farley); brainy perfectionist Gisbert Grasshopper (Chris George); tail-waggity optimist Dasha Dog (Michelle Bouey); and super smooth Sylvio Snake (Matt Nethersole). Kids from around the world also share their own Moblee moves in the series.

Each episode features a movement-centric, song-driven adventure that culminates in the awarding of a Moblee Medal, rewarding preschoolers’ newfound expertise in doing ordinary things in extraordinary ways with movement. Boasting an infectious blend of original world music, The Moblees’ imaginative journeys provide transformative experiences where children and their families are encouraged to live a healthy, active lifestyle.

The series’ curriculum is advised by a team of esteemed experts including Kids’ CBC Developmental Psychologist Dr. Lynn Oldershaw; Dr. Mark Tremblay, Chief Advisor for non-sedentary behaviors and physical activity, Director of Healthy Active Living and Obesity Research (HALO) at the Children’s Hospital of Eastern Ontario Research Institute, and Professor of Pediatrics at the University of Ottawa’s Faculty of Medicine, University of Ottawa; Dr. James Mandigo, Professor and Interim Dean of the Faculty of Applied Health Sciences at Brock University and co-founder of Brock’s Centre for Healthy Development; and Mary Savoye-DeSanti, RD, CD-N, CDE, a registered dietitian, certified diabetes educator and Associate Director of Pediatric Obesity at Yale University, School of Medicine.

The Moblees originated and continues as a live family show that is performed in Canada, the United States and around the world. Recent engagements include the Pacific National Exhibition in Vancouver and the U.S. White House Easter Egg Roll.

Greg David
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Greg David

Prior to becoming a television critic and partner at TV, Eh?, Greg David was a critic for TV Guide Canada, the country's most trusted source for TV news. He has interviewed television actors, actresses and behind-the-scenes folks from countless programs. Survivor winners, Donald Trump, Jerry Bruckheimer ... he has interviewed (literally) hundreds of TV people over the course of his career. He is a past member of the Television Critics Association.
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2 thoughts on “Kids’ CBC gets moving with The Moblees”

  1. My youngest daughter, age 3, will like it but my oldest, who is 5 but likes to pretend she’s older might not watch if she thinks it’s for little kids. Sounds like a good idea though to make a physical activity focused children’s show.

  2. My kids were watching kid’s CBC this morning when a Moblee girl appeared on a promo and told the kids to get up and start moving so they actually did. I’m glad I have active kids though. They spend a lot of time outdoors. We are lucky living in a small village of 70 people in rural Saskatchewan so the only thing we really have to worry about is a skunk or coyote straying in although we have a big dog that keeps them out of our yard.

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