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Link: Rogers tests out ‘pick and pay’ in London

From Norman Debono of The London Free Press:

Rogers tests out ‘pick and pay’ in London
The “pick and play” pricing option ordered for cable and satellite TV customers across Canada is already on the dial in London for some viewers.

Rogers Cable ran a pilot project here four years ago offering about 1,000 customers the chance to pay for channels they choose. Though the pilot is over, customers were allowed to keep their channel selections.

The verdict: Customers loved it, TV stations hated it and gave Rogers “significant push back” on making the move permanent, a Rogers spokesman said. Continue reading.

Greg David
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Greg David

Prior to becoming a television critic and partner at TV, Eh?, Greg David was a critic for TV Guide Canada, the country's most trusted source for TV news. He has interviewed television actors, actresses and behind-the-scenes folks from countless programs. Survivor winners, Donald Trump, Jerry Bruckheimer ... he has interviewed (literally) hundreds of TV people over the course of his career. He is a past member of the Television Critics Association.
Greg David
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