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Link: How ‘Degrassi’ became the most digitally savvy show on (and off) TV

From Bethonie Butler of The Washington Post:

How ‘Degrassi’ became the most digitally savvy show on (and off) TV
As show insiders tell it, the Internet has been central to “Degrassi: The Next Generation” since it debuted in 2001, nearly a decade after the end of “Degrassi High.” The very first episode, in fact, featured a web-centric plotline — the show’s protagonist arranged to meet a boy with whom she had been chatting online, only to discover that her love interest was an adult predator. Off the air, the show kept its audience engaged with a Web site that allowed fans to enroll as students at a virtual Degrassi. Continue reading.

 

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