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Link: How ‘Degrassi’ became the most digitally savvy show on (and off) TV

From Bethonie Butler of The Washington Post:

How ‘Degrassi’ became the most digitally savvy show on (and off) TV
As show insiders tell it, the Internet has been central to “Degrassi: The Next Generation” since it debuted in 2001, nearly a decade after the end of “Degrassi High.” The very first episode, in fact, featured a web-centric plotline — the show’s protagonist arranged to meet a boy with whom she had been chatting online, only to discover that her love interest was an adult predator. Off the air, the show kept its audience engaged with a Web site that allowed fans to enroll as students at a virtual Degrassi. Continue reading.

 

Greg David
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Greg David

Prior to becoming a television critic and partner at TV, Eh?, Greg David was a critic for TV Guide Canada, the country's most trusted source for TV news. He has interviewed television actors, actresses and behind-the-scenes folks from countless programs. Survivor winners, Donald Trump, Jerry Bruckheimer ... he has interviewed (literally) hundreds of TV people over the course of his career. He is a past member of the Television Critics Association.
Greg David
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