Link: Online presence key to Degrassi’s evolution and survival

From Bethonie Butler of The Washington Post:

Online presence key to Degrassi’s evolution and survival
To date, Degrassi has produced more than 100 original scripted webisodes, according to the franchise’s recently relaunched website, which chronicles its 35-year history. For Stohn and Schuyler, a home on Netflix brings that history full circle.

“For the past few years we’ve realized the teen audience is, more and more, leaving linear television and moving online, and it was our dream because we wanted to reach the teen audience and we wanted to reach them in the digital space,” Stohn said. Continue reading.

 

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