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The allure of escapism: Canadian sci-fi TV series reach 10% of population

From a media release:

Telefilm Canada and the Canada Media Fund (CMF) today released the reach figures for Canadian science-fiction productions on the occasion of the spotlight on homegrown talent at MIPCOM, the world’s largest entertainment content market in Cannes (October 5-8, 2015). The data is based on research provided by Canadian audience measurement organization Numeris,

During the 2014-2015 broadcast year Canadian TV sci-fi series Orphan Black on CTV (4.3 million viewers*), Dark Matter on Space (3.7 million), Between on City Total and Killjoys on Space (both 3.2 million) each reached roughly 10% of the Canadian population. In addition, these shows performed above their respective channel averages in the very desirable 18-34 demographic.

During the 2014-2015 broadcast year Canadian sci-fi series also performed above their respective channel averages in the key 18-34 demographic.

Performance for 18-34 demographic

Between (City Total)

31%—significantly above channel average of 19% for this demographic

Dark Matter (Space)

28%—above the channel average of 23% for this demographic

Killjoys (Space)

25%—above the channel average of 23% for this demographic

Orphan Black (CTV)

32%—significantly above channel average of 19% for this demographic

 

Canadian sci-fi at MIPCOM
On October 5, stars of Canadian science-fiction programs will walk the red carpet for the MIPCOM Opening Gala, namely Jesse Carere and Justin Kelly (Between) as well as Hannah John-Kamen and Aaron Ashmore (Killjoys). On October 6, Telefilm and the CMF will hold the industry conference The Allure of Escapism: Engaging Millennials. Producers of Between(David Cormican, Executive Vice-President, Business Development & Production and Partner, Don Carmody Television) and Killjoys (John Young, Managing Director, Temple Street Productions), as well as cast members of those two productions, will discuss the challenges related to writing and producing sci-fi TV series and what makes this genre so appealing for millennials.

Greg David
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Greg David

Prior to becoming a television critic and partner at TV, Eh?, Greg David was a critic for TV Guide Canada, the country's most trusted source for TV news. He has interviewed television actors, actresses and behind-the-scenes folks from countless programs. Survivor winners, Donald Trump, Jerry Bruckheimer ... he has interviewed (literally) hundreds of TV people over the course of his career. He is a past member of the Television Critics Association.
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2 thoughts on “The allure of escapism: Canadian sci-fi TV series reach 10% of population”

  1. So these Orphan Black figures are just for the CTV reruns? Even more impressive considering the diehards here would have seen them on Space already.

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