From Martin Knelman of the Toronto Star:
How a comic book heroine inspired an animation empire
When Hirsh, Loubert and Clive Smith formed a film-production company in 1971, they chose the name Nelvana because of the comic book. It had a nice mystical ring to it, it was Canadian and it sounded a bit like “nirvana.”
It took years before Nelvana became a powerhouse factory for TV animation for children. A turning point came in 1977 when George Lucas chose Nelvana to make a 10-minute cartoon as part of a holiday Star Wars project. That led eventually to two series of Star Wars cartoons. Continue reading.