Link: Bell Media braces for U.S. advertising blitz during next year’s Super Bowl thanks to ‘bizarre’ CRTC ruling

From Claire Brownell of the Financial Post:

Bell Media braces for U.S. advertising blitz during next year’s Super Bowl thanks to ‘bizarre’ CRTC ruling
Perry MacDonald, senior vice president of English television and local sales for Bell Media, said the demand for advertising slots during this year’s championship game was as strong as ever. The Super Bowl is the most-watched program in the country and MacDonald said the 9.2 million Canadians who were tuning in on average last year attracted tens of millions of dollars in advertising revenue. Continue reading.

Greg David
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Greg David

Prior to becoming a television critic and partner at TV, Eh?, Greg David was a critic for TV Guide Canada, the country's most trusted source for TV news. He has interviewed television actors, actresses and behind-the-scenes folks from hundreds of television series from Canada, the U.S. and internationally. He is a podcaster, public speaker, weekly radio guest and educator, and past member of the Television Critics Association.
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One thought on “Link: Bell Media braces for U.S. advertising blitz during next year’s Super Bowl thanks to ‘bizarre’ CRTC ruling”

  1. Truthfully, Ive never watched the Superbowl in my life. In the prairie provinces, most people dont. CFL is all the hype here. But I do venture online the next day to see the ads.

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