Fish_the_Dish

Bell Media acquires Gusto Brand to launch its first food and lifestyle channel

From a media release:

Bell Media announced today that it is acquiring the Gusto brand to launch a new food-centric cooking and lifestyle network later this year, its first-ever foray into this genre. Bolstering the company’s already successful suite of English and French-language specialty channels, the new network’s slate of exclusive programming will feature a delicious mix of creative cooking and food programming paired with exciting home design, fashion, travel, and lifestyle shows.

Gusto will also feature appetizing homegrown hit programming, all in 4K, as well as some of the highest-rated, first-run food and lifestyle series from around the globe.

The new Gusto network will join Bell Media’s leading specialty channel portfolio, which delivers more weekly reach, both full-day and primetime, than any other broadcaster for total viewers and all key demos. The lifestyle brand is the perfect complementary ingredient to Bell Media’s vibrant slate of specialty networks catering to women, including Bravo, E!, Animal Planet, and Investigation Discovery.

In addition to launching the new channel, Bell Media has also secured a production arrangement with industry veteran Chris Knight to supply exclusive programming for the network through Gusto Worldwide Media. This includes ONE WORLD KITCHEN currently airing in more than 30 countries. ONE WORLD KITCHEN shines a spotlight on five global cuisines that are arguably just as “Canadian” as tourtière and poutine. The production commitment will allow Bell Media to grow Gusto’s roster of hit series with new original Canadian programming, all in 4K.

Bell Media will license Gusto Worldwide Media’s existing creative cooking and food series, including marquee original Canadian series:

  • ONE WORLD KITCHEN: This series shines a spotlight on five global cuisines (Indian, Thai, Italian, South American, and Japanese) and features five passionate and Canadian cooks, each with a unique background and culinary expertise to share.
  • A IS FOR APPLE: This series explores the world of food and ingredients by challenging chefs to create recipes based on letters of the alphabet
  • CRATE TO PLATE: This creative and entertaining series meets the people whose lives are shaped by the food that others grow, sell, and eat
  • FISH THE DISH: A playful and delicious 30-minute series following Chef Spencer Watts as he cooks up some of his favourite seafood dishes

There will be no changes to the current Gusto TV channel until the transition is complete. Additional announcements about Gusto will be made in the coming weeks.

Greg David
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Greg David

Prior to becoming a television critic and partner at TV, Eh?, Greg David was a critic for TV Guide Canada, the country's most trusted source for TV news. He has interviewed television actors, actresses and behind-the-scenes folks from countless programs. Survivor winners, Donald Trump, Jerry Bruckheimer ... he has interviewed (literally) hundreds of TV people over the course of his career. He is a past member of the Television Critics Association.
Greg David
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