TV, eh? | What's up in Canadian television | Page 10
TV,eh? What's up in Canadian television

No, Buzzfeed didn’t love 22 CBC shows, but that’s ok

It’s hard to write this without coming across as sarcastic, but I mean it genuinely: It’s a stroke of genius that CBC paid to post their own Buzzfeed list “22 CBC Shows Every Canadian Needs in their Life” as a brand publisher and is now paying to promote it on Twitter as Buzzfeed’s list.

I’ve seen several examples featuring different listed shows, written as if it’s not CBC’s own content they’re shilling:

Advertorials aren’t new, though there are fancy new names for them, like branded content. But the CBC to Buzzfeed to Twitter path takes advantage of this new-fangled social media thing in a way Canadian networks and shows haven’t always done well. It also takes advantage of the fact that few people click on the link to read the actual story and even fewer pay attention to the byline. So most Twitter users who see the promoted tweets, whether they click or not, will assume Buzzfeed has endorsed the featured show instead of that CBC is paying both Buzzfeed and Twitter to imply Buzzfeed endorsed it.

With 22 shows to feature (22? seriously? isn’t that everything CBC produces?) they’re making sure they get a lot of bang for that advertising-dressed-up-as-earned-media buck.  This is the kind of advertising that could reach people who aren’t already the captive CBC audience.

And if you read the advertorial and didn’t realize it was one? There was no actual deception, and it’s caveat emptor on what we buy in our information-saturated lives. Plus the worst that can happen is it makes you check out a CBC show you might not have heard of before. And after all 22 start airing, maybe someone paid by Buzzfeed will like some of them enough to write about them, too.




Poll: Which new Canadian fall TV programs will you be watching?

Earlier this month, we asked which three Canadian television series you were most excited about returning—congratulations Murdoch Mysteries fans—and now it’s time to gauge interest in the rookies stepping up to bat over the next two months.

From Canadian comfort food to spies, from Tornado Hunters to Ice Racers, which three (3) new programs are you planning to watch? We’ve included summaries of each series below the choices to help you decide; check out our handy calendars to see when they debut.

(Vote by clicking the box next to your three choices and then selecting the Vote box to the right of Tornado Hunters.)

Which new Canadian fall TV shows are you planning to watch?

View Results

Loading ... Loading ...

Crash Gallery
In this competition program, a trio of Canadian artists have just minutes to create an original piece of art using outrageous mediums in front of an audience who vote for the best piece. Hosted by the Art Gallery of Ontario’s Sean O’Neill.

Great Canadian Cookbook
Celebrity chef Lynn Crawford and Carnival Eats host Noah Cappe travel across the country, meeting Canadians who are passionate about the local dishes they prepare and celebrating the cultural mosaic of those recipes.

Ice Racer Showdown
Five drivers risk life and limb race vehicles through an icy obstacle course. Hosted by The Road Hammers’ Clayton Bellamy.

The Incredible Food Race
ET Canada‘s Rick Campanelli and celebrity chef Corbin Tomaszeski star in this culinary competition where two Canadian families compete to create a kid-approved meal.

Keeping Canada Alive
Narrated by Kiefer Sutherland, this documentary series spotlights a 24-hour period in Canada’s health care system.

The Romeo Section
Created by Chris Haddock (Intelligence, Da Vinci’s Inquest), The Romeo Section explores the life of Wolfgang McGee (Andrew Airlie), a professor who secretly manages a group of spies. Jemmy Chen, Juan Riedinger, Stephanie Bennett and Eugene Lipinski also star.

This Life
Adapted from the French series, Nouvelle Adresse, This Life stars Torri Higginson as Natalie Lawson, a lifestyle columnist and single mother whose cancer diagnosis affects her and her family. Lauren Lee Smith, Christopher Turner, Rick Roberts, Rachael Crawford and Peter MacNeill also star.

Tornado Hunters
Cameras capture Greg Johnson, Chris Chittick and Ricky Forbes as their put their lives in danger to capture study North America’s tornadoes.

Vote above and comment below!

Link: Up In Arms: A Gem Of A Documentary

From Jim Bawden:

Up In Arms: A Gem Of A Documentary
After watching I now believe this is the most important TV show to watch before deciding how you’ll cast your ballot in the upcoming federal election –forget those silly and staged leaders’ “debates”.

My first reaction was one of complete surprise.

I had absolutely no idea the gun lobby was so powerful here –and it is growing by leaps and bounds. Continue reading.

Link: Saving Hope writer previews a season of moving forward

From Bridget Lisewski of The TV Junkies:

Saving Hope writer previews a season of moving forward
“While we were developing Season 4, it became clear that the only thing standing in the way of Alex and Charlie’s happiness is Charlie’s relationship to the spirit world. His ghost-doctoring. In a way, that’s the love triangle of Season 4. Especially when the rules of the ghost world start to change in a way that could threaten their family.

Our unofficial slogan for Season 4 is ‘Alex and Charlie against the world.’ I think it has a nice ring to it. I might even put it on a t-shirt.” Continue reading.

W Network adds four more Hockey Wives

From a media release:

Corus Entertainment’s W Network announced today four additional women who will be featured in the highly-anticipated Season 2 of the docu-series Hockey Wives. The new wives include Angela Price, wife of Montreal Canadiens goalie Carey Price; Paige Getzlaf, wife of Anaheim Ducks captain Ryan Getzlaf; Taylor Winnik, wife of Toronto Maple Leafs left wing Daniel Winnik and Ashley Booth, wife of free agent David Booth. They join previously announced wives Keshia Chanté, Rhianna Weaver, Kodette LaBarbera, Tiffany Parros, Noureen DeWulf, Maripier Morin and Martine Forget. A W Network original series, produced by Bristow Global Media Inc. (BGM), Hockey Wives Season 2 premieres Wednesday, October 28 at 10 p.m. ET/PT on W Network.

The Hockey Wives are back with a brand new game. Some of their husbands are gunning for the Stanley Cup, while others are letting their six packs slide as they head out on their yachts for the summer. But they can’t kick back for long. Free Agency is just around the corner when shocking trades and contract surprises can rock the league – who will be offered a contract and who will be left waiting for the call?

This season on Hockey Wives the ladies behind some of hockey’s biggest stars bring their compelling stories to the screen. There are a lot of changes in store for the families – surprising trades, nuptials, new contracts, new babies, difficult moves to new countries, painful goodbyes, injury and heartbreak. Life moves quickly when married to the game, but these ladies lace up their skates and stick-handle their lives through yet another grueling hockey season.

Executive Producers for Hockey Wives are Julie Bristow President & CEO BGM, Claire Adams, Head of Content, BGM, Carli Posner and Megan Sanchez-Warner. John MacDonald is the Executive Vice President of Television and Head of Women’s and Family Television for Corus Entertainment and Kelly Shouldice is Director of Original Programming for Women’s and Family Television.