In the news: CBC aiming to be ‘more like Tim Hortons, less like Starbucks’

Kate Taylor of the Globe and Mail interviews Richard Stursberg:

  • CBC’s No. 2 sees kindred spirit in new boss
    “‘If it’s a public broadcaster and it’s paid for by all the taxpayers, then it has got to make an offer that is the broadest possible offer,’ Richard Stursberg, vice-president of CBC-TV, said in a recent interview reviewing the current television season and defending the network’s still unproven scheme to boost ratings with populist formulas. ‘It’s not a service that is built for elites.'” Read more.
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