By Diane Wild of TV, eh?
When is a Canadian Broadcast Premiere not a Canadian Broadcast Premiere? Apparently, when a Canadian broadcaster needs to quietly fill their Cancon requirements across multiple networks.
XIII, a Canadian co-production premiering tonight on Showcase in its “Canadian Broadcast Premiere,” according to Shaw media releases, actually aired yesterday at 10 am on Shaw-owned Mystery TV, where it is scheduled to regularly precede the Showcase airing. (Thanks to commenter Roger for pointing this out.)
“XIII premieres Wednesday, April 20 at 10 p.m. ET/PT exclusively on Showcase” says a March 15 media release, so either the Mystery scheduling came in the last month – so why slap in on Tuesday and not, say, Thursday? – or the publicity for XIII has been less than truthful.
It’s not unusual for a Canadian broadcaster to air content across multiple networks to fulfill Cancon requirements – Haven is currently airing on Global after a run on Showcase, for example. US networks do it with their reruns, too. It’s not unusual that Showcase would be the network of choice to launch a show, since Mystery is the more obscure channel. What is unusual is for publicity to falsely promote an “exclusive” airing and a “broadcast premiere” for the second window of a show. Not to mention the more obscure channel airs it at such an obscure time. It smacks of a disregard for the show and, as part of a pattern of broadcaster behaviour, for Canadian content in general.
I’ve asked for clarification from Shaw’s public relations team and will update with any further clarification.
Latest posts by Diane Wild (see all)
- Link: Orphan Black Science Recap: “The Collapse of Nature” - April 18, 2016
- Link: Special-effects artists provide some practical magic for Wynonna Earp - April 13, 2016
- Link: Schitt’s Creek takes New York - April 13, 2016