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Link: Why TV networks are dialling down divisions and sharing shows

From Simon Houpt of The Globe and Mail:

Why TV networks are dialling down divisions and sharing shows
Much’s audience has Snapchatted and Instagrammed and just plain wandered away lately, so this year its anxious corporate parent tried to win the channel some new friends by placing last Sunday night’s MMVAs on a cross-generational clutch of Bell’s TV properties: Not just Much, but also the main CTV network as well as CTV Two, MTV, MTV2 and M3. Continue reading.

Greg David
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Greg David

Prior to becoming a television critic and partner at TV, Eh?, Greg David was a critic for TV Guide Canada, the country's most trusted source for TV news. He has interviewed television actors, actresses and behind-the-scenes folks from countless programs. Survivor winners, Donald Trump, Jerry Bruckheimer ... he has interviewed (literally) hundreds of TV people over the course of his career. He is a past member of the Television Critics Association.
Greg David
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One thought on “Link: Why TV networks are dialling down divisions and sharing shows”

  1. I think it would be more beneficial to just do away with a bunch of channels. Just clear the clutter. If channels aren’t genre-specific, then what’s the point? Less channels means less audience fragmentation and less upkeep. Bell has CTV, CTV2, Space, M3, Much, TSN, TSN2, MTV1, MTV2, The Comedy Network, Discovery Channel, Business News Network, CTV Newsnet, CP24, Bravo, E, HBO Canada, The Movie Network and Fashion Television. Some of those could easily be condensed and merged. Perhaps that will happen when we finally go to a pick and pay system.

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