From Simon Houpt of The Globe and Mail:
Why TV networks are dialling down divisions and sharing shows
Muchâ€™s audience has Snapchatted and Instagrammed and just plain wandered away lately, so this year its anxious corporate parent tried to win the channel some new friends by placing last Sunday nightâ€™s MMVAs on a cross-generational clutch of Bellâ€™s TV properties: Not just Much, but also the main CTV network as well as CTV Two, MTV, MTV2 and M3. Continue reading.
One thought on “Link: Why TV networks are dialling down divisions and sharing shows”
I think it would be more beneficial to just do away with a bunch of channels. Just clear the clutter. If channels aren’t genre-specific, then what’s the point? Less channels means less audience fragmentation and less upkeep. Bell has CTV, CTV2, Space, M3, Much, TSN, TSN2, MTV1, MTV2, The Comedy Network, Discovery Channel, Business News Network, CTV Newsnet, CP24, Bravo, E, HBO Canada, The Movie Network and Fashion Television. Some of those could easily be condensed and merged. Perhaps that will happen when we finally go to a pick and pay system.
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