From Simon Houpt of The Globe and Mail:
Why TV networks are dialling down divisions and sharing shows
Much’s audience has Snapchatted and Instagrammed and just plain wandered away lately, so this year its anxious corporate parent tried to win the channel some new friends by placing last Sunday night’s MMVAs on a cross-generational clutch of Bell’s TV properties: Not just Much, but also the main CTV network as well as CTV Two, MTV, MTV2 and M3. Continue reading.
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