From a CTV media release:
Cross-Country Radio Stations Descend Upon Dog River to Celebrate Corner Gas Season Premiere, Sept. 18
– National radio campaign supports Season 4 premiere of Corner Gas –
Toronto (September 13, 2006) – Canada wakes up in Dog River this coming Monday, September 18 when eight radio stations from across the country broadcast live from the set of Corner Gas in advance of the series’ season premiere that night on CTV. It is the latest in a series of innovative marketing outreach campaigns by CTV that have contributed to Corner Gas becoming Canada’s favourite homegrown TV program and Number 1 comedy series. Led by star Brent Butt, the entire Corner Gas cast will begin a marathon seven-hour national radio broadcast beginning at 3 a.m. local time with C100 in Halifax and continuing until 10 a.m. when Vancouver’s Jack FM wraps up their morning show. In between, the Corner Gas crew will be live on-air with additional radio stations from Ottawa, Toronto, Winnipeg, Regina, Calgary and Edmonton. The eight stations will broadcast live from the Corner Gas set at Regina’s Canada / Saskatchewan Production Studios.
Never attempted before, the radio campaign gives fans a chance to experience the prairie charm of Corner Gas by tuning in to some of Canada’s most listened-to radio shows on the morning of the fourth season premiere. Complete morning teams and correspondents will set up right inside the familiar Corner Gas sets of The Ruby, Oscar and Emma’s house, the Dog River Police Department and Mayor Fitzy’s office as Brent Butt and his Corner Gas cast mates stop and visit with each morning crew. The day prior to the broadcast, the radio station representatives will visit neighbouring Rouleau, Saskatchewan (aka Dog River), and receive a special tour of the series’ on location sets.
“Taking the Corner Gas experience to the radio platform represents a novel and innovative outreach effort to find even more viewers for Canada’s Number 1 comedy series,” said Mike Cosentino, CTV Vice-President of Communications.
Other elements of the campaign include listen-and-win contesting with the radio stations where Corner Gas fans can win a walk-on role in Season 5 of the series. The campaign is being supported by 30-second on-air promos on CTV in each local market driving viewers to tune in to the participating radio station for contest details. The campaign was created in-house at CTV.
The eight radio stations participating in the event are C100 (Halifax), 93.9 BOB-FM (Ottawa), The New Country 95.3 (Toronto), Hot 103 (Winnipeg), 104.9 The Wolf (Regina), 96.9 Jack FM (Calgary), CISN Country 103.9 (Edmonton) and 96.9 Jack FM (Vancouver).
Viewers can fill-up with a whole new fourth season of laughs when Corner Gas returns with 19 half-hour episodes on Mondays at 8:30 p.m. beginning Sept. 18 on CTV (check local listings). The new season will also air Saturdays at 8 p.m. ET/PT, beginning Sept. 23 on The Comedy Network.
In the Season 4 premiere, the laughter continues as Karen makes Emma mad when she agrees to cut Brent’s hair. As well, Davis is after Oscar to replace his muffler, which is as loud as it is old.
For everything Corner Gas, visit www.cornergas.com.
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