In the news: CBC’s fall schedule analysed

Mark Dillon of Playback examines CBC’s fall schedule:

  • The Establishing Shot: CBC’s delicate balance of imports and homegrowns
    “Despite an inaugural season average of only 304,000, Intelligence remains on the sked because CBC has faith in Chris Haddock, with whom it enjoyed a number of strong years with Da Vinci’s Inquest. CBC exec director of network programming Kirstine Layfield says the network believes Haddock can retool the series for greater commercial appeal.”

Marcus Robinson of Playback reports on advertisers’ reaction to the schedule:

  • CBC’s fall schedule has promise, say media buyers
    “You won’t find the CBC on a multimillion-dollar spending spree for U.S. product, but this year’s fall lineup has media buyers lauding the pubcaster for the breadth of its primetime offerings, from returning comedy to new reality and family fare.”

One thought on “In the news: CBC’s fall schedule analysed”

  1. It’s Fun to compare this to articles written by the “Entertainment Critics/ Journalists” especially those who have affiliations with competitive TV stations

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