From a media release:
PRINCIPAL PHOTOGRAPHY BEGINS FOR SUDDENLY SEEMORE’S NEW CBC SERIES â€œNO OPPORTUNITY WASTEDâ€
Suddenly SeeMoreâ€¦Productions Inc. announces that principal photography has begun for â€œNo Opportunity Wastedâ€, the new 30′ x 10 CBC reality-series that gives challengers 72-hours to step outside their comfort zone, face their fears and swerve off the road they have been on for years. Ambushes and challenges will take place in secret locations across Canada and in several countries abroad from June until September 2007. The series is inspired by the personal life philosophy of and book by â€œThe Amazing Raceâ€â„¢ host Phil Keoghan. â€œNo Opportunity Wastedâ€ premieres on CBC in October 2007 and is produced by NOW Canada Productions Inc., a Suddenly SeeMore Productions Company.
â€œWe are thrilled that to date almost 4000 Canadians have applied to take a NOW challenge,â€ says Phil Keoghan, Executive Producer and Creator, â€œNo Opportunity Wastedâ€. â€œThe stories chosen are truly representative of the wider demographic of applicants who want to get past procrastination and live life NOW. Viewers everywhere will be rooting for these challengers.â€
Already for the first challenge in episode one, a housewife from Winnipeg and a veteran firefighter from Vancouver â€“ both with a fear of heights – found themselves washing high-rise windows from a rig above Vancouver’s Coal Harbour.
â€œIt is so exciting to have the opportunity to encourage Canadians accomplish something they never thought possible with their customized 72-hour NOW challenges,â€ says Bruce Kirkby, On-Air Guide, â€œNo Opportunity Wastedâ€. â€œIt is an honour to help people transform in a positive and life changing way by pushing them outside of their comfort zoneâ€
In each episode of â€œNo Opportunity Wastedâ€, two challengers, who do not know they have been chosen, will be ambushed by Canadian adventurer Bruce Kirkby and asked to take on a 72-hour NOW challenge. With their schedules cleared and all excuses eliminated, the two challengers, total strangers with a common goal, must work step-by-step to complete a series of time targets that will push them to the extreme and help them complete their challenge.