From a media release:
New Canadian show set to air on FOX Saturday mornings this fall
marblemedia is pleased to announce that The Adrenaline Project, their new Canadian television series produced in association with YTV, has been picked up by 4Kids Entertainment Inc. Created by the independent producers, all 13 episodes of the live-action series will air on the 4Kids TV block on FOX Saturday mornings in the US starting September 29, 2007, the same date as the exclusive Canadian broadcast premiere on YTV.
In addition, 4Kids Entertainment has also licensed exclusive content from the website www.theadrenalineproject.com. The site, www.4kids.tv, will include expanded video footage, streamed episodes and featured music from the soundtrack once the show has launched.
“The Adrenaline Project is filled with all kinds of action that will really appeal to teens. It has all the elements they love in an action-based reality show: excitement, incredible challenges and tough competition,” said Rita Carbone Fleury who handles sales for marblemedia. “It’s an excellent fit for the audience 4Kids has built and we’re thrilled to be their first unscripted live-action reality series.”
“The Adrenaline Project is a great addition to the 4Kids TV line-up,” said Norman Grossfeld, President of 4Kids Productions. “We are hopeful that the series will motivate and inspire teen viewers to learn the importance of well-being as they watch the competitors face a variety of physical and mental challenges. The show’s emphasis on physical fitness, teamwork, and friendly competition, packaged in an exciting, fast-paced format, has all the makings of a ratings winner.”
Hosted by Richard Cazeau, The Adrenaline Project drops five thrill-seeking teens at Base Camp each week to train for a chance to experience an ultimate rush. They’ll compete head-to-head for victory in the unknown final event where they may be asked to do anything from zipline, scuba dive, white water kayak or even bungee jump. The contestants experience a gamut of emotions as they struggle to grab the glory and emerge as The Ultimate Adrenalite.