In the news: Product placement on Canadian series

From Simon Houpt of the Globe and Mail:

  • Why product placements on TV are stuck in bit roles
    “In its six years on air, Corner Gas may have been the most successful scripted show to adopt so-called product integration, in which commercial messages are woven into the plot or dialogue. But it was an exception on the Canadian television landscape, for even as the practice explodes in the United States, advertisers here remain wary.” Read more.