From a media release:
LESS THAN KIND ONLINE Â The Interactive Companion Website for LTK2 Launches January 19, 2010
Rolling out one month before the Season 2 premiere of LESS THAN KIND, Breakthrough New Media is launching LESS THAN KIND ONLINE, (www.lessthankind.ca ) on Tuesday, January 19, 2010. LESS THAN KIND (Season 2) debuts on HBO Canada, a multiplex channel of Astral MediaÂ¹s The Movie Network (Eastern Canada) and Corus Entertainment’s Movie Central (Western Canada) on Friday, February 19 at 8:30 p.m. ET/MT.
The website is packed with a variety of humorous, engaging activities that allow fans to interact with the dysfunctional world of the Blecher Family. Features on the website include:
A casual adventure game that comically highlights the hell that is Sheldon’s daily life. It’s Saturday and Sheldon’s new band has their first gig that night, but before he can join them he needs to get a few things done. Through three levels of comic mishaps, the player helps Sheldon with his chores, fighting the combination of a Winnipeg winter and classmates out to get him. Sheldon’s Run is developed by Jam3Media.
Experience Winnipeg and Sheldon’s high school life through the video, words and text of Blog Girl — a newcomer to Winnipeg who becomes SheldonÂ¹s biggest fan. Who is Blog Girl? That’s a mystery, but her weekly accounts of life at Kim Campbell High Â posted every week during the broadcast season — will keep fans coming back!
Less Than Kind Mash Up
Taking the idea of a simple e-card a giant step further, the Less Than Kind mash up lets users re-mix video clips, photos, sound and music Â all from the series — and create their own hilarious multimedia greeting or widget and share it with others online.
There will be loads of other fun things for fans to download from wallpapers to screensavers to music from some of Canada’s hottest indie band. Also, check out Less Than Kind also on Facebook, You Tube, Twitter and LastFM.
LESS THAN KIND ONLINE is produced by Dorothy Vreeker for Breakthrough New Media. Blog Girl is written by Marvin Kaye and Chris Sheasgreen. The website is funded with the generous support of the Bell Broadcast and New Media Fund in association with The Movie Network.