From a media release:
CBC TELEVISION ANNOUNCES NEW DRAGON BRUCE CROXON, CO-FOUNDER OF LAVALIFE
- Joins Cast of Dragonsâ€™ Den for Season Six
CBC TELEVISION today unveiled the identity of its most recent addition to the cast of the hit program DRAGONSâ€™ DEN as Bruce Croxon, investor, entrepreneur and co-founder of Lavalife. Bruce will take his seat alongside returning Dragons Arlene Dickinson, Robert Herjavec, Kevin O’Leary and Jim Treliving for the launch of the showâ€™s sixth season, which premieres later this year in September.
“I’m thrilled to be invited into one of the highly coveted Dragon chairs. Iâ€™ve always been drawn to start-ups and to the challenges that come with funding early stage businesses,â€ said Bruce Croxon, the newest Dragon. â€œAll big ideas start somewhere and Iâ€™m really looking forward to the chance Dragonsâ€™ Den offers to take part in finding and investing in the best new undiscovered business opportunities the country has to offer.â€
In 1987, Bruce co-founded Lavalife, the internationally recognized online dating service. In a variety of roles including partner, chairman and CEO Bruce helped guide the company to a position of category leader before overseeing its sale in 2004 having achieved revenues of just under $100 million. Since that time, Bruce has been active as both an investor and advisor in early stage companies in the technology and hospitality sectors, continuing to expand the reach of his entrepreneurial successes. Also an active supporter of philanthropic and charitable causes, Bruce sits on the board of the Trans Canada Trail which actively supports Anaphalaxis Canada.