Gastown Gamble a different brand of reality


From Luis-Enrique Arrazola of the National Post:

  • Gastown Gamble shows a new Brand of business
    Although perfect reality-TV fodder, the opening-day snafus were far from scripted, Brand insists. “I was hoping that they’d come up with another name for ’reality show,’” says the entrepreneur, who happens to be cynical about reality television himself. “The connotation there really sucks. It means that it’s going to be bulls—, from what we’ve had as precursors to what we’re doing.” Read more.