From Jaime Weinman of Maclean’s:
- How do Canadian networks sustain a smash TV hit?
Who says Canadians won’t watch CanCon? The CBC got over a million viewers (a good number in a country of 33 million) for its recent premieres of the adventure series Arctic Air and the comedy Mr. D, while the miniseries Bomb Girls did so well for Global that it was turned into a continuing series. These strong premieres are due to aggressive promotion, something that doesn’t always happen in English-language Canadian TV. “CBC gets it,” says Arctic Air director-producer Gary Harvey. “They understand how to move the machine.” He means the publicity machine, and the question is what happens to these shows when it stops. Read more.