From a media release:
THE INTERNATIONAL HIT PRESCHOOL FRANCHISE â€œTHIS ISâ€¦â€ GETS THE GREENLIGHT FOR SERIES THREE
Sinking Ship Entertainment and marblemedia are pleased to announce that the hit pre-school franchise â€œThis Isâ€¦â€ (â€œThis is Daniel Cook,â€ â€œThis is Emily Yeungâ€) returns to Treehouse for a third series with two soon-to-be announced new hosts. Production begins this summer on â€œThis is…â€ series three (52 x 7 minutes) with an anticipated launch in Fall 2013 on Treehouse. Series one and two of this popular live-action franchise have been sold to broadcasters in over 100 countries to date.
“There’s nothing more special than seeing a kid experience something for the very first time. â€˜This is…â€™ is all about childhood firsts; first adventures, first tastes, first tries,â€ said J.J. Johnson, Co-Creator, Director and Co-Executive producer of â€œThis Is…â€ at Sinking Ship Entertainment. â€œWe’re absolutely thrilled to have another chance to capture these heart warming moments for a new generation of kids. Here we are! (Again!)â€
â€œWe are very proud to once again collaborate with Sinking Ship and Treehouse on this beloved series that celebrates every childâ€™s firsts,â€ said Mark Bishop, Co-CEO and Executive Producer, marblemedia. â€œTogether with their parents, fans will also be invited to interact online through the showâ€™s exploratory interactive environment.â€
â€œâ€˜This is Daniel Cookâ€™ was a legacy hit for Treehouse and a huge success charming audiences around the world,â€ said Jocelyn Hamilton, Vice President, Original Programming, Kids, Comedy, Drama, Corus Entertainment. â€œThe â€˜This isâ€¦â€ franchise was enjoyed by kids and their parents. We look forward to seeing the next chapter.â€
Each installment of â€œThis Is…,â€ features one of the pre-school hosts exploring, having adventures, learning, and sharing newfound knowledge with other kids. In every episode, six minutes will be spent with one of the hosts learning about an activity, and one minute will be spent with them teaching it to another child. The show has an avid following among children and parents alike, as both are drawn to the charm of the children hosts, as well as the seamlessly integrated educational elements.
marblemediaâ€™s partner company Distribution360 (www.distribution360.com) will be handling all international television, interactive and format sales for the series.