Is star power enough at the Canadian Screen Awards?

From Katherine Monk of the National Post:

Can the star power of the Canadian Screen Awards make us care?
They were stunted by our natural gift for self-effacement from the very beginning: In 1947, governor-general Viscount Alexander felt it would be too grandiose to have the new film and broadcast awards named in his honour, so the clutch of cultural mavens in charge were forced to ponder different names. Read more.