Rick Mercer Report, CBC
Rick is a drum major in Collingwood, Ontario’s annual Santa Claus parade and then he’s off to board a freighter through the Welland Canal and find out how the locks operate.
22 Minutes, CBC
This week: 22 Minutes presents “Coronation Street” with insightful English subtitles, Thomas Mulcair (Mark Critch) spins recent polling numbers into an NDP victory, and illusionist, David Blaine (Shaun Majumder) reveals his new show “Dr. Magic”.
5 thoughts on “New Tuesday: Rick Mercer Report, 22 Minutes”
Was reading an article about NBC’s rating and how a lot of their flagship shows are getting a little long in the tooth, drawing more of a 50+ crowd.
Curious: What age do Mercer and 22 minutes skew? Diane had mentioned a blogger who tracks in depth stuff like that on his free time, but can’t remember who it is.
Ah, found him: Bill Brioux.
Christopher – every U.S. network now skews older than 50+
CBS is oldest, but only by a year or so. That Rubicon was passed at least 5-7 years ago. Even FOX is above 50.
CBC is no different, but I’m pretty sure neither is Global, CTV or even City.
Fox, FX and FXX skew younger.
FOX Network does have the youngest skewing shows of the four bcast networks, in Family Guy & Simpsons, which pulls down its median age somewhat overall. But it’s still well north of 50+.
And FXX and FX are both cable channels. You’re comparing apples and oranges. CBC is a broadcast network.
Ironside was cancelled not because it did poorly, but because it had the oldest skewing audience on TV. Mindy Project hangs on because the audience is small, but the “right” audience.
It doesn’t matter if Simpsons or Family Guy’s ratings tumble (which they have) because they’re still golden in the demo.
CBS has a vast edge in viewer numbers but NCIS isn’t as valuable as it would be if most of its audience isn’t 65+. None of this calculus is new — it’s been priced in to the TV game for 15+ years.
PVR number delays, and the aggregate total numbers between Cable & Network getting closer — that’s new. But it still doesn’t rate a direct cable to network comparison because the metrics and revenue stream is different. Cable shows are also much less expensive to produce than network shows.
It’s complicated. And really one of those areas where drawing the wrong conclusions based on a tiny bit of data not in its full context isn’t helpful.
So of course most Canadian Data information is still under lock and key. Wouldn’t want everybody to be able to make informed decisions. That would suck.*
*might not actually suck
Comments are closed.