From a media release:
Continuing the expansion of its primetime scripted development slate, award-winning content creator marblemedia (The Dating Guy) has announced a deal with production company OutEast Entertainment (Rogue, The Cover) to develop a scripted drama series based on the premium brand Ashley Madison.
The development deal will see both companies create a character-driven drama loosely based on the online dating site. The series is to be executive produced by Matt Hornburg, Mark Bishop,Steven Marrs, Alex Hertzberg and Noel Biderman, the CEO and Founder of Ashley Madison.
marblemedia and OutEast Entertainment are currently in pursuit of both Canadian and American writers for the project and will take the series to the marketplace as a script-to-series deal.
“Ashley Madison is a brand that offers a built-in and non-traditional audience that attracts international intrigue,” said Matt Hornburg, Co-CEO and Executive Producer, marblemedia. “Tapping into new audiences and discovering unique, complex worlds such as Ashley Madison allows us the opportunity to challenge audiences about taboo topics such as infidelity in a sophisticated and thought-provoking way.”
“Just the name Ashley Madison conjures up thrilling images and a fascinating dialogue that we know will make for an incredible dramatic series,” said Steven Marrs, President & Managing Partner of OutEast Entertainment. “We’re truly ecstatic about the opportunity to work with marblemedia as we bring Ashley Madison to life in many unexpected ways.”
“This new series is a great opportunity to challenge the traditional idea of monogamy, with the insights we’ve gained from analyzing the interactions between our more than 29 million members from around the world,” says Noel Biderman, CEO and Founder, Ashley Madison. ”We’ve become a cultural touchstone, routinely featured on major network news and referenced on hit TV shows, so having a TV series based on our business is a natural next step for us. We’re excited about this opportunity and I, personally, am looking forward to seeing our story told in this way.”
Launched in 2001 and currently hosting more than 29 million members in 41 countries, Ashley Madison has become one of the most recognized brands in the online dating space through its originating of the married dating vertical, targeting both men and women looking to have discreet affairs.