Link: Craving attention – and profits: Bell enters streaming battle

From Christine Dobby:

With the launch of a new video-on-demand service dubbed Cravetv, Bell Media hopes to take on Internet streaming giants while still keeping one foot firmly planted on the side of its traditional television business.

The media division of BCE Inc. will host an event in Toronto on Wednesday to unveil the features of the new service that will launch by the end of the year and compete with subscription-based offerings from U.S.-based Netflix Inc. and homegrown rival Shomi, a joint venture between Rogers Communications Inc. and Shaw Communications Inc. Continue reading.