Link: How Eugene Levy convinced CBC to name his show ‘Schitt’s Creek’

From Tony Wong of The Toronto Star:

Especially if it airs on the CBC.

 So Canadian star Eugene Levy and son Dan, the producers of the new single-camera comedy, went through phone books to see if the name Schitt actually existed. It did. And they copied pages from directories featuring the name to the Canadian public broadcaster to prove their point. Continue reading.