From John Doyle of The Globe and Mail:
Canadian TV, as we know it, is screwed. For now
The old advertising model has been shattered and nobody knows what the looming pick-and-pay change is going to do to the specialty channel menu. Nothing will ever be the same. Profits can be achieved but nothing like the vast, vast amounts that have been made in the past.
Fact is, the Canadian TV business has been smug about its business operations for years and that smugness has meant that the viewer shift toward digital and streaming services is far more of a calamity than it should be. It’s a truism that complacency sets in when a business is making a lot of money with little effort. It’s just that Canadian TV is a particularly startling example of that truism. Continue reading.
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