From Martin Knelman of the Toronto Star:
TVO’s ‘The Agenda’ born again
Research confirmed that young audiences like what TVO does and know who Paikin is but rarely watch the broadcast. So starting now, instead of being a seamless one-hour program, The Agenda becomes a magazine, typically with three 15-to-20 minute items. That way, people who rely on their mobile devices to discover what’s new and interesting can have a brief encounter with one segment. Plus there will be clips on Facebook and Twitter, which link back to the full version on TVO’s website. Continue reading.
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