Letterkenny’s huge launch on CraveTV fuels second season order

From a media release:

As announced moments ago on Twitter, CraveTV together with The Comedy Network, has ordered a second season of LETTERKENNY, CraveTV’s first ever original series which debuted on February 7. Produced by New Metric Media in partnership with DHX Media in association with Bell Media, a second season of the smash hit comedy series is set to shoot this spring in Sudbury. The announcement was confirmed by Mike Cosentino, Senior Vice-President, Programming, CTV Networks and CraveTV, at today’s Banff World Media Festival’s Content Industry Connectduring Canadian Screen Week. Today’s announcement comes ahead of LETTERKENNY arriving on The Comedy Network schedule later this year.

As part of today’s announcement, CraveTV revealed that LETTERKENNY had the biggest debut of any series on CraveTV since the premium TV streaming service launched in 2014, with more CraveTV users watching LETTERKENNYthan any other series or title on CraveTV. LETTERKENNY is based on the Internet sensation Letterkenny Problems, a series of shorts which have raked in more than 14 million views. Created by Jared Keeso of Bravo’s hit Canadian Screen Award-nominated original drama 19-2, LETTERKENNY is executive produced, directed, and co-written by Jacob Tierney (The Trotsky), who returns for Season 2.

Supported by a massive cross-platform promotional and publicity campaign, all six episodes of Season 1 of LETTERKENNY debuted on CraveTV Super Bowl Sunday (February 7) where the series became an instant hit. It finished the day #1 amongst all titles with more views per episode than any other series. The series has been #1 ever since, making LETTERKENNY the most successful title to ever launch on CraveTV. To date, already nearly one in three CraveTV users have watched LETTERKENNY.