From Bill Brioux of Brioux.tv:
Link: Bell/CTV hit for Super Bowl loss as half the Canadian audience opts for US ads
The overnight, estimated tally for Bell Mediaâ€™s share of the Super Bowl audienceÂ suggests that up to half the Canadian football audience opted to watch the game â€” and the American ads â€” on Fox Network border stations.
For the game itself â€“from kickoff at approx. 6:37 p.m. ET to the end of overtime and the beginning of celebrations on the field at 10:25 p.m., Bellâ€™s triple-channel take broke down as such: CTV:Â 2,912,000 viewers; TSN: 515,000; CTV Two: 446,000. Continue reading.Â