From Bill Brioux of Brioux.tv:
Link: Bell/CTV hit for Super Bowl loss as half the Canadian audience opts for US ads
The overnight, estimated tally for Bell Media’s share of the Super Bowl audience suggests that up to half the Canadian football audience opted to watch the game — and the American ads — on Fox Network border stations.
For the game itself –from kickoff at approx. 6:37 p.m. ET to the end of overtime and the beginning of celebrations on the field at 10:25 p.m., Bell’s triple-channel take broke down as such: CTV: 2,912,000 viewers; TSN: 515,000; CTV Two: 446,000. Continue reading.
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