Link: Canadian TV networks bring stars to the fans in attempt to boost sagging ratings

From Bill Brioux of The Canadian Press:

Link: Canadian TV networks bring stars to the fans in attempt to boost sagging ratings
In English Canada, based on the first three weeks of the season, the total available TV audience among broadcasters CBC, CTV, City and Global is down eight per cent year-to-year. Among viewers aged 25 to 54, a demographic advertisers covet the most, the drop is 12 per cent in all day parts, according to Numeris, which measures TV viewership in Canada. Continue reading.

 

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