From a media release:
DEGRASSI Wins Timeslot with Key Demo of P12-34 in Its First Week on MuchMusic
- DEGRASSI is MuchMusic’s second most-watched series this BYTD
- More Than 1 Million DEGRASSI Lovers Watch Season 10 on MuchMusic in First Week
- New episodes air Monday through Thursday at 9 p.m. ET all summer long
It’s official. DEGRASSI ‘s new format is a hit with audiences! During its first week of its new telenovela format, DEGRASSI won its timeslot (9 – 9:30 p.m. ET) Monday to Thursday with MuchMusic’s key demo of P12 – 34 amongst all Canadian and US Speciality Networks. Within its first week, DEGRASSI also became the station’s second most-watched series this broadcast year to date with P12 – 34 audiences and in overall viewership. And more than one million viewers tuned in to watch the first week of DEGRASSI on its new, exclusive home, MuchMusic.
New episodes air Monday through Thursday nights at 9 p.m. ET. This new daily format continues all summer long on MuchMusic. Viewers can get caught up on episodes by going to muchmusic.com.
Source: BBM Canada


Haven kicks off the summer with a sizzling start. The supernatural original scripted series premiered on Monday, July 12, 2010 to a total viewing audience of 298,000 viewers (2+), making it the highest rated Canadian scripted series premiere of all-time on Showcase. The debut episode, which aired at 10 pm ET/PT, pulled in an impressive 127,000 viewers in the A25-54 demographic and 118,000 viewers in the A18-49 category and won its timeslot within the specialty broadcasting landscape for 2+ and A25-54 categories.
ROOKIE BLUE DATA HIGHLIGHTS (All data Adults 18-49):