In the news: CBC’s new direction

Gayle MacDonald of the Globe and Mail covers CBC’s launch of the new season:

  • CBC’s ‘new direction’: more drama, reality TV: Public broadcaster pokes fun at its 2006 flops and promises new shows will satisfy ‘changed’ viewers
    “People like to meet characters. They like to fall in love with them, and stay with them for a while. Our goal is to increase the number of people coming to the CBC,” [executive director of network programming Kirstine] Layfield said, adding that in 2006 the network enjoyed its best prime-time season in five years with shows such as Little Mosque on the Prairie, Dragons’ Den, The Rick Mercer Report and Test the Nation: National IQ Test consistently pulling in one million weekly viewers.