From Rob Salem of the Toronto Star:
- Hot Box, TV worth talking about
“A recent survey says that awareness is at an all-time high for the new, more viewer-friendly CBC prime-time lineup. One in three people polled late last month by The Canadian Press and Harris-Decima had actually heard of The Border, jPod, MVP and Sophie. Mind you, that’s heard of – not actually watched. Indeed, the most seen of all the new shows, The Border, came in at only 10 per cent. And that’s also heard of as opposed to liked. While jPod got the most positive reviews of the bunch, it also got the most negative responses. Could this be more quintessentially Canadian? … 9 p.m. Let’s try to up those viewership numbers (see above) for The Border on CBC, shall we?” Read more.
