From a media release:
BEHIND THE SCENES AND CANDID MOMENTS ON A SPECIAL EPISODE OF DRAGONS’ DEN, SUNDAY, JAN. 11, AT 8 P.M., ON CBC-TV
Fans of CBC Television’s hit how DRAGONS’ DEN have an opportunity to go behind the scenes, uncover what the Dragons were really thinking during the deal-making process and what they think of their fellow Dragons on a special one-hour edition of the series: The Anatomy of the Pitch, airing Sunday, Jan. 11, at 8 p.m. Viewers will also find out what happened to their favourite pitchers and if the Dragons have any regrets on what they invested in on season three of the series.
DRAGONS’ DEN averaged 777,000 viewers each week, reaching 421,000 in the 25-54 age demographic and attracting 1,011,000 at its highest. Activity on the DRAGONS’ DEN website also produced a soaring wave of interest with more than 1 million unique visitors (3,150,000 page views) during the series.
After 11 weeks, more than 50,000 DRAGONS’ DEN fans voted for the entrepreneur that didn’t get a deal in the Den in the online Armchair Dragon contest, sponsored by Concrete Equities. Tune in to see who walks away with the $75,000 grand prize.
DRAGONS’ DEN gives budding entrepreneurs the opportunity to pitch their ideas to a panel of wealthy business people—the Dragons—on national television. The prize is real money and real investment from the Dragons’ own pockets.