From a media release:
SEARCH FOR CANADA’S BEST NEW MUSICAL TALENT BEGINS SUNDAY NIGHT AS COVER ME CANADA PREMIERES ON CBC TELEVISION – SEPT. 18 AT 9 P.M
- Eight finalists to work with top Canadian producers including Hawksley Workman and Gavin Brown
The host and judges are in place and the eight finalists are set to be revealed – get ready for COVER ME CANADA!
COVER ME CANADA, CBC TV’s new live weekly music competition series, makes its broadcast premiere Sunday night, September 18 at 9:00 p.m. (9:30 NT). Hosted by Nicole Appleton (member of All Saints), COVER ME CANADA will see eight acts (to be revealed Sunday night) perform live in a bid to win the hearts of the nation and the opportunity of a lifetime: a $100,000 cash prize and a recording contract for an original single to be released by Universal Music Canada.
Pop superstar Jordan Knight (former New Kids On The Block), chart-topping R&B sensation Deborah Cox and star-maker manager and record exec Ron Fair (Christina Aguilera, Black Eyed Peas, Pussycat Dolls) make up the high-powered panel of music business veterans who will be COVER ME CANADA’s judges.
Contestants will receive the star treatment by working with veteran music producers Hawksley Workman and Gavin Brown, among others. Workman has released numerous full length albums throughout his career and received critical acclaim for his blend of cabaret pop and glam rock. Brown is a multi-platinum, multi-JUNO award winning record producer, songwriter, and musician who has spearheaded the careers of Canadian bands like Billy Talent, Metric, Three Days Grace and The Midway State.
Each week, the eight acts will perform for the judges – then it’s up to Canadians to decide who gets immunity and the chance to stay in the competition.
COVER ME CANADA will monitor social media activity across platforms like Facebook, Twitter and YouTube to deliver a groundbreaking social media strategy that fuels the competition by tracking, measuring and motivating social engagement among fans of the show. Ultimately, fans will be able to influence the weekly outcome by having their social activity and votes determine the ‘COVER ME CANADA CHART’, in which the competitor in the top spot is granted immunity.
