From a media release:
OverInteractive Media Inc. (OMI) in partnership with the Canadian Broadcast Corporation (CBC) and Temple Street Productions is launching a branded companion Facebook Application (â€œAppâ€) that will leverage social media activity across platforms to deliver a groundbreaking social media strategy for CBC Televisionâ€™s new live weekly music competition series, COVER ME CANADA.
This fall, beginning Sunday, September 18 at 9 p.m. (9:30 NT), eight undiscovered acts will go head-to-head covering songs from different Canadian music icons. Both during and in between weekly episodes, the COVER ME CANADA App will fuel the competition by tracking, measuring and motivating social engagement and, ultimately, will encourage fans to influence the weekly outcome.
In addition to providing fans a voting platform, the App tracks and aggregates a combination of social activities to determine â€˜Fan Scoresâ€™ and competitorsâ€™ â€˜Social Scores.â€™ â€˜Fan Scoresâ€™ are used to award additional weekly earned votes and identify â€œSuperfansâ€ who qualify for virtual achievements and real world prizes. Competitorsâ€™ â€˜Social Scoresâ€™ contribute to awarding one competitor weekly immunity.
Optimized for both web and mobile browsers, the App will also feature Mentionmappâ€™s data visualization technology to highlight trends.