MuchMusic shines spotlight on Africa November 5

From a media release:

MuchMusic Shines a Spotlight on Africa with Original Specials HEDLEY AND THE GOAT and SARAH IN ETHIOPIA, Airing November 5

  • HEDLEY AND THE GOAT airs Saturday, Nov. 5 at 5 p.m. ET
  • SARAH IN ETHIOPIA airs Saturday, Nov. 5 at 5:30 p.m. ET

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Next Saturday, viewers get Much closer to global issues as multi-platinum rockers Hedley and MuchMusic’s own Sarah Taylor get down to earth about Africa in two all-new specials, HEDLEY AND THE GOAT and SARAH IN ETHIOPIA. Airing Saturday, Nov. 5 at 5 p.m. and 5:30 p.m. ET respectively on MuchMusic, these exclusive 30-minute original specials follow Hedley on a Me To We trip to Kenya with Free The Children and Sarah Taylor on a journey to Ethiopia with Plan Canada. Each traveler experiences their own life-altering adventures as they explore Africa’s rich culture, diverse customs and the challenges this vast continent faces.


Saturday Nov. 5 at 5 p.m. ET– All-New Original Special

JUNO Award winners Hedley travel to Kenya to learn how far 50 dollars takes them in their quest to buy the perfect goat and change a family’s life forever. While visiting Kenya, Hedley experienced Africa’s unique culture by meeting and working alongside community members collecting water in a traditional water walk, bartered for goats in the local market and spent time visiting Free The Children’s development projects, helping build a school for kids without access to education.

Click here for Hedley front man Jacob Hoggard’s speech about the band’s experience in Africa with Free The Children, from We Day.

Click here for more info on Hedley.


Saturday Nov. 5 at 5:30 p.m. ET – All-New Original Special

The drought crisis in East Africa has caused wide-spread hunger across the Horn of Africa. Parts of Ethiopia are experiencing a green drought which is a confusing and deceiving emergency. Sarah Taylor’s journey takes viewers through the southern regions of Ethiopia, shining a spotlight on the strength of the human spirit through stories of hope from the people she meets.

Click here for a clip of Sarah’s trip to Ethiopia with Plan Canada.

To help now, visit for information and links to aid organizations currently supporting Africa’s aid efforts.