From a media release:
Sinking Ship Entertainmentâ€™s hit TV series â€œDino Danâ€ renewed for second season; announces MULTIPLATFORM DEALS INCLUDING a mass-market toy launch
- â€œDino Danâ€ app and a second DVD released in March 2012
Sinking Ship Entertainmentâ€™s dinosaur sensation â€œDino Danâ€ is roaring back for a second season with Nick Jr. (U.S.), TVO (Canada) and TVA (French Canada) ordering an additional 52 x 11 minute episodes. A mass-market toy launch, second DVD, and a â€œDino Danâ€ themed app are set to launch in March 2012.
Production of the next season of â€œDino Danâ€ begins in March 2012 with Canadian airdates set for fall 2012. The show has quickly become an international success with distribution partner Breakthrough Entertainment Inc. selling season one in over 100 countries.
â€œDino Danâ€™sâ€ first mass-market toy launch features seven new dinosaur toys, available March 2012 at a national specialty retail chain across the United States and at speciality stores in Canada. â€œDino Danâ€ toys have already proven to be immensely popular. In December 2011, a specialty line of toys introduced on several U.S. and Canadian online retailers including DinoDan.com, nothingbutdinosaurs.com and tystoybox.com promptly sold out. â€œDino Danâ€™sâ€ licensing is managed by The Licensing Shop.
Adding a new digital component to the show, Sinking Ship Interactive introduces its first â€œDino Danâ€ themed app entitled â€œDino Defenceâ€ on iTunes in March 2012. The app complements DinoDan.com, which launched in the U.S. in June 2011, and now boasts over 110,000 active members with 1,200 new users added each day. In Canada, DinoDan.com launched on tvokids.com in November 2010 and has enjoyed over 1.3 million unique visitors.
NCircle will also release a second â€œDino Danâ€ DVD in March 2012, available at Toys Râ€™ Us, Walmart, Best Buy, Target, Kmart and other leading retailers. The first â€œDino Danâ€ DVD debuted on Videoscanâ€™s childrenâ€™s non-theatrical chart at #18.
Sinking Ship Entertainment also announces its plan to open its own in-house CG animation division to handle the over 2,700 special effects shots for season II.
The television series â€œDino Danâ€ follows the adventures of 10-year-old Dan Henderson â€“ nicknamed â€˜Dino Danâ€™ by his friends â€“ an ordinary boy with an extraordinary obsession: he eats, sleeps and breathes dinosaurs. A typical day for Dan can involve racing a T-Rex on his school track, finding a Pterodactylus in his attic or getting a baby Brachiosaurus back to its mom, and he usually manages to pull his crew of classmates and teachers into his larger-than-life adventures. Each episode of â€œDino Danâ€ addresses issues such as having to deal with a younger sibling, going to the dentist or trying to win a game at school. The series also teaches preschoolers interesting and scientific information about dinosaurs from new species to dinosaur vocabulary (warm-blooded, scavenger, bipedal, etc.).
A TVO original commission, the first season of â€œDino Danâ€ premiered in 2009 on TVO, in 2010 on Nickelodeonâ€™s Nick Jr. in the United States and Nickelodeon Australia, and also aired on Albertaâ€™s ACCESS, The Knowledge Network in BC, and Saskatchewanâ€™s SCN.